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My Happy MadeMy Happy MadeIstanbul

Our Story

Made by Hand. Made with Intent.

Every bag has a story. Here's the one that started it all.

Merve Yamak — founder of My Happy Made

"Among fast-consumed, look-alike products, I want to make something more personal, warmer, and more meaningful."

— Merve Yamak, Istanbul

Hello, I'm Merve.

I was born and raised in Istanbul. After graduating in Economics from Marmara University, I began my career in advertising. For nearly 17 years I worked at one of Turkey's leading advertising agencies — first in financial planning and operations, then as a manager in Human Resources, the field I wanted to specialise in.

Around the same time I completed my ICF-accredited coaching training and earned my professional career and executive coach credentials, which I still practise on a project basis today. But over the years I realised that making, designing, and creating something beautiful with my hands was what gave me the most joy.

That creative pursuit, which I kept up with real passion, gradually merged with my experience and discipline and became far more than a hobby — and that's how My Happy Made was born. Today I crochet every bag by hand, stitch by stitch, using the granny square technique.

The My Happy Made philosophy

  • No two bags are ever exactly alike — each is a unique combination of colour, weight, and proportion.
  • I use only premium cotton yarn and genuine leather for handles — materials that age well.
  • Every piece is photographed with a Fujifilm GFX medium-format camera because details matter.
  • I work slowly and intentionally. I'd rather make fewer bags beautifully than many bags quickly.

The craft

I bring together the work discipline built over years, my eye for aesthetics, and my care for detail in every piece. Because I believe every bag has its own story, character, and labour.

Among fast-consumed, look-alike products, I want to make something more personal, warmer, and more meaningful. So every piece is born at the end of a careful production process, from carefully chosen materials.

No piece is ever exactly like another — these small differences are the best proof that they're truly made by hand. Thank you for visiting my shop and supporting handmade work.

The Atelier

Merve in the studio
Multicolor diamond crochet tote
Merve at work